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why have a logo in latin?

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in last night's couchsurfing philandering, i was presented with the same question "why are you using a language you don't know? use something that you know..."

...and i won't write down the rest of the ridicule she shot out...

damn it, can't a man just want a sexy logo written in latin. why is it so hard to create an artist representation of what has festered for many years. my father and i have always discussed what should be on our modern family crest. we've debated for many years with little agreement.

why use latin?
there are too many reason to why i want latin, but i'll give you one... "plvs vltra"

in my mind, invoking latin is invoking all the spirits that have created who i am today. from roman legionaries to my ancestors who voyaged with christopher columbus on his second voyage. from my grandfather who never had a formal education and survived the brutality of the korean war to my mother who married a dream and traveled the world.

latin is THE romance language. i can not think of anything more poetic than a dead language that once "ruled the world."

ps - rotating languages is already in the mix. once the logo is framed, there will be an on going project to translate...

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on the luck of seven was an open-source, around the world project by noel hidalgo, a new york city based activist, organizer, barcamper and coworker.

for seven months, he traversed the globe. using a new media voodo (blog, vlog, wiki, flickr, couchsurfing, twitter, myspace, dopplr, and facebook), noneck harnessed the collective knowledge of the internet, and report on seven topics of freedom. this trip was funded by 253 people and supported, house, fed, and loved by countless others.

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